In a bid to promote road safety, MAPFRE has launched a new campaign in collaboration with Civil Protection, Ministry for Health and Active Ageing, Newwes Garage funeral services and Ecabs. This initiative aims to provide awareness about the different consequences of drinking and driving, especially during the holiday season.
The campaign presents a stark choice: people can opt for a safe ride home with Ecabs, or drink and drive, which would inevitably end in them needing help from either MAPFRE Assist, civil protection, or emergency services . This approach underscores the serious consequences of drunk driving and is aimed at making people think during this Festive season in particular.
MAPFRE wishes to communicate the safer alternatives for getting home this holiday season and also wants to remind everyone that MAPFRE Assist is always available, no matter the time or situation.
The “Choose your Ride this Festive Season” campaign aims to reduce the risk of drinking and driving incidents. MAPFRE encourages everyone to make responsible choices and utilize the safe ride options provided.
Quote from the CEO:
At MAPFRE, we are committed to ensuring the safety and well-being of our community. This campaign is a crucial step in highlighting the dangers of drunk driving. We urge everyone to make responsible choices and take advantage of the safe alternatives available. Together, we can make this holiday season safer for everyone.” said Javier Moreno, CEO of MAPFRE.
Join us in making this holiday season safer for everyone. Choose a safe ride home and encourage your friends and family to do the same. Let’s work together to prevent driving under the influence of alcohol and drugs and ensure a joyful and safe festive season for all.
As part of this campaign and to ensure the safety of our clients, MAPFRE has reached an agreement with Ecabs providing a 10% discount on all rides during the month of December.
About MAPFRE Assist
MAPFRE Assist offers a comprehensive range of assistance services, including roadside, home, and medical emergencies. Available 24/7, help is always at hand in case of any emergency, such as your car breaking down.
For more information about the campaign and MAPFRE Assist’s services, visit the website MAPFRE Assist – Roadside, Home and Medical assistance in Malta